How to Find Easy Keywords in a Competitive Niche

The higher the search volume, the fiercer the competition. But even if you’re in a hyper-competitive niche like insurance, CBD, or cryptocurrency, there are easy keywords you can use to grow your authority.

Lana
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The higher the search volume, the fiercer the competition. But even if you’re in a hyper-competitive niche like insurance, CBD, or cryptocurrency, there are easy keywords you can use to grow your authority.

Today, I’ll show you how to find low-competition keywords in a competitive niche.

Let’s take a look!

What Are Low-Competition Keywords?

Even in a highly competitive niche, some keywords don’t require you to skyrocket your Domain Authority to rank.

They’re a great way to start attracting organic traffic to your website.

Generally, if your keywords in your niche have high search volume, they’ll be more competitive. But if you’re new to the niche, your Domain Authority is low.

So, instead of trying to rank for high-volume keywords, find low-competition keywords.

Their search volume is lower, but they’re easier to rank for. They’re often more profitable, too.

So why aren’t your competitors already using them? Low-competition and low-volume keywords are harder to find, and they don’t see their value. For a high-DA website, they’re not worth the time.

For you? They’re a goldmine.

Follow these steps to find the right low-competition keywords fast.

How to Find Low-Competition Keywords in Competitive Niches

Use Narrow Seed Keywords to Find Profitable Long-Tail Keywords

 First, brainstorm your topic.

If you’re selling sofas, think about general themes:

  • Leather sofa
  • Dog-friendly sofa
  • Outdoor sofa

These short keywords are your seed keywords – keywords you’ll use to generate more keyword ideas. “Sofa” would be a broad seed keyword.

But if you dig into specific types of sofas, you’ll get narrow seed keywords.

You can start with a broad seed keyword and use a keyword tool to quickly generate narrow seed keyword ideas or do it manually with a jotted-down list. 

You can get excellent seed keyword ideas in local shops, magazines (fantastic if you don’t know a lot about the subject yet), or with a broad search in LowFruits.

I’ll use LowFruits to get there faster:

My narrow seed keyword, “leather sofa,” search generated over 2800 keyword ideas

You can cherry-pick the ones you want to analyze or perform automated analysis on high-intent keywords only.

When you analyze your keywords, you’ll see:

  • Search volume (the higher, the more competitive the keyword is)
  • Weak spots (low-DA websites that rank well for the keyword)
  • Ad cost-per-click
  • Questions and related searches
  • SERP features and gaps

In some cases, you’ll spot long-tail keywords with low search volume but plenty of competition.

Focus on keywords that:

  • Have multiple Low-Fruit icons (apples)
  • Don’t have big competitors
  • Satisfy informational searches
  • Aren’t syndicated with other search terms

For example, the “2-seater letter settee” looks like a good long-tail and low-competition keyword.

When I check the SERP, I see an apparent weak spot: “2-seater letter settee” wasn’t found in the page titles. They’re all broader pages.

But, despite the low search volume, it won’t be a clear-cut win.

It features some pretty strong competitors, there aren’t enough Low-Fruit icons, and Google understands that “2-seater leather settee” is the same thing as a “leather couch.”

I’ll try an informational keyword instead: “how to use saddle soap on leather sofa.


This one has a significantly lower volume, but it’s got two Low-Fruit icons. The blue apple means the result is from a forum – it’s easier to outrank it.

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Is Low Search Volume Bad?

No. While you may find some low-competition keywords with high search volume, most of your low-competition keywords will have search volume from 0 to 100. 

Search volume zero doesn’t mean your audience isn’t searching. 

The longer the keyword, the fewer the people that search for it. But those who search with a lot of details are the ones who are more likely to buy.

In fact, it’s these keywords that your competitors are missing. And we’re going to use that to propel your ranking.

How Detailed Can My Keywords Be?

Don’t go too narrow. For example, if you search for something as narrow as “2-seater letter settee,” you won’t get a lot of keyword ideas:

Find Keywords Your Competitors Don’t See

It takes a while for keyword tools to pick up new keywords.

However, they’ll show up in People Also Ask, Related Searches, and Google Autocomplete.

Intercept new category terms and get a head start!

People Also Ask & Questions

Look up your narrow seed keyword on Google, and pay attention to the questions people ask.

If you’re using LowFruits, generate keyword ideas and then visit the “Questions” tab.

Toggle ‘PAA’ (People Also Ask) for more specificity.

You should get plenty of long-tail keywords with low competition and weak spots. 

Hover over the apple icon (low fruits) to see which pages are ranking well, in which position, and what their Domain Authority is.

Related Searches

Another way to find low-competition keywords in a competitive niche is to look at Related searches at the bottom of the SERP for your narrow seed keyword.

In LowFruits, just navigate to the “Related” tab and analyze to determine if some have low competition and weak spots.

Click through on the keywords you’re interested in, and see which websites rank. 

SERPs where forums like Reddit rank well are worth targeting!

Google Autocomplete

When you start typing your query into the Google search bar, Google Autocomplete will try to complete it using different methods (including your keywords, cursor position, alphabet letters, wildcard searches, and more).

You can get easy keywords with Google autocomplete manually. If you’re using LowFruits, every suggestion will be included in your keyword ideas report.  

Learn from Low-Authority Websites

A great way to skip doing keyword research yourself is to find new websites with low Domain Authority that get a lot of traffic. 

You’ll typically see it on AI-generated content websites. They have a lot of content and rank (even though it’s not good). Their way of thinking is short-term, but you can play the long game:

Extract the keywords that low-authority websites rank for, and create better content.

Essentially, they’ve found profitable and easy keywords for you and proven that they get traffic.

In LowFruits, you’ll find them in the “Competitors” tab.

Get easy keywords by:

  • Filtering by ‘Top performers’ (websites with DA below 20 and high traffic)
  • Sorting by DA lowest -> highest
  • Filtering by ‘Authority’ (websites with DA lower than 10 or 20)

Then, click on the ‘Keywords’ to see their profitable keywords.

If you’ve found these websites on your own, use the ‘Extract’ and ‘Top Performers’ features (subscriber-only) to get a list of the keywords they’re using to drive traffic.

I wanted to see what one of my competitors was doing, so I analyzed their keyword profile. Ultimately, I got over 200 keywords I can import to LowFruits.

Pro tip: make sure you check and clean up the keyword list before running the analysis. In my case, the competitor was only ranking for a few keywords related to leather sofas.

Listen to Your Audience

It’s simple to figure out the search terms for sofa buyers, but that’s not the case with every niche.

Suppose you’re in a highly technical niche or targeting people who need help with personal finance. In that case, they may not be searching for intuitive terms. They have their own way of expressing what they need.

Listen to their conversations on social media and forums.

You might think to only target “qualifying widower tax filing status,” but some people don’t know the terminology.

Instead, they might search for “what to do with taxes if my spouse died.”

The way searchers use Google these days is becoming more and more conversational. So when you’re searching for easy keywords in a competitive niche, pay attention to the conversations your competitors may be ignoring.

Target the Searches Your Competitors Ignore

If you apply the methods I mentioned above, you’ll get qualified leads who are ready to buy.

Your competitors are ignoring these searches. Their keyword tools don’t even display them.

But these keywords show your audience that you understand them.

They show Google that you are an authority on the subject. And there’s nothing quite like authority to increase your traffic.

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