How to Find Easy Keywords in a Competitive Niche

The higher the search volume, the fiercer the competition. But even if you’re in a hyper-competitive niche like insurance, CBD, or cryptocurrency, there are easy keywords you can use to grow your authority.

Lana Rafaela
Updated on

Even if you’re in a hyper-competitive niche (e.g. insurance, CBD, crypto), you can find easy keywords to grow your authority!

Today, I’ll show you how to find low-competition keywords in a competitive niche. ?

Why Should I Care About Low-Competition Keywords?

? Low-competition keywords are keywords with lower search volume and lower difficulty. You don’t need a high DA to rank for them.?

(If you have a new website, low-competition keywords help you start attracting traffic and grow your authority.

Your competitors don’t use them because they’re harder to find, and they don’t see the value. But for you – they’re a goldmine. ?)

How to Find Low-Competition Keywords in Competitive Niches

Use Narrow Seed Keywords to Find Profitable Long-Tail Keywords

? Brainstorm your topic. Think about general themes. Get excellent seed keyword ideas in:

  • Local shops
  • Magazines (fantastic if you don’t know a lot about the subject yet)
  • Online glossaries
  • With a broad search in LowFruits

? If you were selling sofas, your narrow seed keywords could be:

  • Leather sofa
  • Dog-friendly sofa
  • Outdoor sofa

? Run a keyword report to get long-tail keywords (e.g. leather sofa for dogs) or do it manually with a jotted-down list.

I’ll use LowFruits:

(My narrow seed keyword generated over 2800 long-tail keyword ideas.) 

? Pick the keywords you want to analyze or perform automated analysis on high-intent keywords

? Focus on keywords that:

  • Have multiple Low-Fruit icons (apples)
  • Don’t have big competitors
  • Satisfy informational searches
  • Aren’t syndicated with other search terms

(I’ll try an informational keyword: “how to use saddle soap on leather sofa. It has lower search volume, but two low-fruit icons. The blue apple is a forum, which is easier to outrank.)

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❓ Q: Is Low Search Volume Bad?

No. Most low-competition keywords have search volume from 0 to 100. Even search volume zero generates traffic.

(People who want to buy look for long-tail keywords.)

How Detailed Can My Keywords Be?

Don’t go too narrow.

For example, if you search for something as narrow as “2-seater letter settee,” you won’t get a lot of keyword ideas:

Find Keywords Your Competitors Don’t See

Keyword tools take time to find new keywords. But they appear in People Also Ask, Related Searches, and Google Autocomplete, so you’ll see them in LowFruits.

People Also Ask & Questions

? Find questions people ask about your narrow seed keyword:

  • Run a keyword report
  • Visit the “Questions” tab
  • Toggle “PAA”
  • Find KWs with low competition and weak spots

Related Searches

Find more low-competition keywords in a competitive niche by looking at Related searches at the bottom of the SERP.

? Find related long-tail keywords in LowFruits:

  • Visit the “Related” tab
  • Analyze keywords
  • Find keywords with low competition and weak spots

Google Autocomplete

When you start typing your query into the Google search bar, Google Autocomplete will try to complete it using different methods (including your keywords, cursor position, alphabet letters, wildcard searches, and more).

With LowFruits, every suggestion is already included in your keyword report.

Learn from Low-Authority Websites

? Find new websites with low Domain Authority that get a lot of traffic: 

  • Visit the “Competitors” tab
  • Filter by ‘Top performers’ (websites with DA below 20 and high traffic)
  • Sort by DA lowest -> highest
  • Filter by ‘Authority’ (websites with DA lower than 10 or 20)
  • Click on the ‘Keywords’ to see their profitable keywords.

❓ Can I use my own research?

If you found these websites on your own, use the ‘Extract’ and ‘Top Performers’ features (subscriber-only) to get a list of the keywords they’re using to drive traffic.

Extract the keywords that low-authority websites rank for, and create better content.

? Pro tip: if you’re importing your competitors, check that they’re all relevant before running the analysis.

Listen to Your Audience

Your audience may not be searching for intuitive terms. Listen to their conversations on social media and forums:

You’d target “qualifying widower tax filing status,” but regular people might just look for “what to do with taxes if my spouse died.”

? (Search is becoming more conversational. Pay attention to the conversations your competitors may be ignoring.)

Recap: How to Find Low-Competition Keywords

  • Get narrow seed keyword ideas (LowFruits search, in local shops, magazines, or online glossaries)
  • Get long-tail keywords (Analyze the seed keywords in LowFruits)
  • Identify low-competition keywords (Multiple low-fruit apple icons)
  • Find questions about your keyword (Use the “Questions” tab in LowFruits)
  • Find related long-tail keywords (Use the “Related” tab)
  • Learn from low-authority websites that rank (Use the “Competitors” tab and filter by “Top Performers”)
  • Extract your competitors’ keywords

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1 Comment

Once you have filtered your list of keywords, you can start to analyze the SERPs (search engine results pages) for each keyword. This will help you to understand what kind of content is ranking for that keyword and what you need to do to outrank your competitors.


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