The Power of Zero Search Volume Keywords
Two trillion searches per year, yet the keyword tool is still telling you this keyword has zero search volume. Should you target them anyway?
Two trillion searches per year, yet the keyword tool is still telling you this keyword has zero search volume. And in a race to get more traffic to your website, you may think zero search volume keywords aren’t worth it.
But zero search volume keywords are a powerful asset in your SEO strategy. In fact, they’re the low fruits for getting traffic to your website.
It’s time to discover the power of zero search volume keywords. People are using them. It’s up to you to leverage it.
Should I Care About Zero Search Volume Keywords?
Do you own a new website or want to increase your topic authority while getting traffic to your website?
If so – yes, you should care about zero search volume keywords.
For example, this is the performance of an article that’s targeting a keyword with an estimated search volume <10:
I wouldn’t have gotten those 7,000 impressions if I had listened to search volume data.
Since zero search volume keywords are often missing (or mislabeled) from keyword tools, your competitors aren’t targeting them with content. This gives you a chance to find easy keywords in competitive niches.
An article targeting a high search volume keyword like “leather sofas” won’t resonate deeply with a searcher looking for a brown restoration hardware leather couch.
But “restoration hardware brown leather couch” just might.
In May, Google announced MUM (Multitask Unified Model) – a new AI technology that aims to provide answers for complex queries. As an example, Google mentions a search scenario:
“I’ve hiked Mt. Adams. I want to hike Mt. Fuji. What should I do differently to prepare?”
This is a complex query – in fact, keyword tools say it’s a zero search volume query. And yet, Google’s looking for more specific answers like these, making this the right time to jump on the ZSV bandwagon.
Higher Conversion Rate
Window shoppers aren’t searching for keywords as specific as “restoration hardware brown leather couch.”
People who want to buy are.
Zero search volume keywords are often goldmines of transactional traffic.
Even if you’re not getting thousands of visits every day, each visit is more targeted. It’s easier to convert those leads.
Most of the pages ranked for “restoration hardware brown leather couch” are shops, signifying transactional intent.
And since your content is tailored to a specific query, the searcher will spend more time on your website, increasing your dwell time.
Google takes this as a signal that your page (and consequently, your website) satisfies the searcher’s intent.
Building Your Authority Foundations
You have to start somewhere.
By targeting zero search volume keywords (which are often long-tail keywords based on a competitive seed keyword), you’re starting to grow your topical authority.
In time, you’ll be able to compete for commercial keywords and rank faster.
Start growing your topical authority with zero search volume keywords. It’s fast and effective.
Do Zero Search Volume Keywords Get Searches?
Yes, zero search volume keywords get searches. The only difference is that they don’t get hundreds of thousands of searches every month.
It’s not that they don’t get search volume – they just don’t have a lot of search history.
Why Am I Seeing Zeroes?
Keyword tools mainly rely on Google’s API and a few other methods to display search volume data. However, it’s impossible to track every visit for every keyword which means…
Search volume data isn’t 100% accurate.
It’s all estimated search volume, meaning many searches go unrecorded, and keywords are displayed as having zero search volume.
How to Check if People Are Searching for a Zero Search Volume Keyword
First, Google the keyword.
Before you land on the SERP, check if the keyword is showing up in Google autocomplete. If Google is suggesting it, people have used it.
Where Can I Find Profitable Zero Search Volume Keywords?
Google Autocomplete picks up searches earlier than keyword tools.
It can be a great source of long-tail keywords that are gaining traction in your niche. Because they’re not showing up in popular keyword tools, very few sites will be competing for them.
In general, Google Autocomplete is a fantastic source of zero search volume queries. Since Google wants to provide accurate suggestions, it dives in deep.
Google Search Console
Check your Google Search Console data.
Suppose you’re getting traffic and appearing on the first page of SERPs for queries you’ve never targeted. Check them with a keyword tool – they might just be profitable ZSV keywords.
Try the regex filter (regular expressions) to find similar and long-tail keywords.
If searches related to your ZSV keyword have a similar intent or ask for the same thing using different words, your keyword is worth targeting.
Double-check those ZSV keywords from your keyword tool and target those that get traffic.
Questions & People Also Ask
There are a lot of niche questions out there. You can find them on social media, forums, or tools like AnswerThePublic or LowFruits.
Insert your narrow seed keyword to get plenty of ideas on AnswerThePublic:
… or navigate to the ‘Questions’ tab in your LowFruits dashboard:
Then, filter by questions that (don’t) appear in the People Also Ask section versus questions that don’t.
Speed up your search on forums or social media with operators:
If you want to make sure a modifier like “best” or “how to” appears in your results, place it in quotation marks.
Finally, consider replacing one of the words in your query with an asterisk to get more keyword ideas.
How Much Traffic Could I Get with Zero Search Volume Keywords?
It depends on each keyword and your content.
I recommend checking the SERP and Google signals before you create content.
If the keyword looks active, start by creating the minimum content that satisfies the intent.
Then, evaluate your traffic.
If you’ve started getting traffic, expand the content.
Zero Search Volume, but Plenty of Traffic
Just because Google’s API says the keyword search volume is 0 doesn’t mean no one’s using it.
Expand your strategy with detailed keywords to increase traffic and conversions, even if your website is brand new.