LowFruits Case Study Site, Month 5: Indexing Solved?
Traffic to the case study website kept increasing in February (the fifth month of this experiment). During the last 30 days, I’ve seen:
- 436 clicks (80% increase compared to January)
- 15.5k SERP impressions (101% increase)
- Average CTR: 2.8%
- Average SERP position: 14.2
Google Discover also picked up the website. And even though Google Discover traffic isn’t all that reliable, it’s a good sign when a five-month-old website shows up there.
Last month, we were solving indexing issues common with new websites. And it seems my strategies worked!
New Website Indexing Problem Solved!
Last month, Google only indexed 15 posts.
The rest were stuck at “Discovered – currently not indexed” and “Crawled – currently not indexed” in Google Search Console’s “Coverage” tab.
So I rolled up my sleeves and used three tactics:
- Inspecting URLs and requesting indexing in Google Search Console;
- Creating a “Glossary” page with term definitions and internal links to posts;
- Getting the website out there and building high-quality links (some dofollow, others nofollow)
My strategy worked well for the case study site. As of March 8, Google had indexed 48 posts (compared to 15 posts on February 8).
Is this just case study luck?
I tried the first tactic on the rest of my sites, in various niches and of varying ages, and it yielded results.
This is a website in a narrow niche with a small number of high-value blog posts.
Did it work? Yes! From February 02 to March 08, I went from around 30 to 45 indexed posts.
Did it work? Yes! In February, I had fewer than 40 posts indexed. After applying the first tactic, I now have 59 indexed posts.
Third Time’s the Charm
Finally, I tried the tactic on a B2C site that’s bringing in hundreds of thousands of visitors per month, with a lot of posts and even more intentionally non-indexed category, tag, and feed pages.
Did it work? Yes! From barely over 500 indexed posts in February, I now have 637 indexed posts.
The Solution: Inspect URLs and Request Indexing
I’m having a lot of success indexing my posts with the Google Search Console’s Inspect URL tool, no matter the age, niche, authority, and amount of content on my websites.
Here’s what’s been working for me, step-by-step:
- Inspect the URL
- If the URL is not on Google, click “Test Live URL”
- When the test is done—and as long as the page has no issues—request indexing
Within 24-48 hours, if I inspect the same URLs, they are on Google. Has Google finally fixed manual indexing via Google Search Console?
However, they stay as “Excluded” in the “Coverage” report longer because that report doesn’t update as often.
If you’re having trouble getting your sites indexed and you’re reluctant to try Google’s Instant Indexing API (which Google says is intended only for live streams and job ads for the moment), try the method above and let me know if it worked for you.
LowFruits Tip of the Month
LowFruits has powerful built-in filters that help you discover the best low-hanging fruit in your niche. And yet, every niche, every website, and every website owner are different. As you explore keywords, you may find yourself filtering out the same keywords in every report.
Don’t manually filter out keywords every time you look at a report. Go to “Settings” > “Negative Keywords,” and then add the negative keywords you want as default filters for all your reports. It’s a real time-saver!
Keep in mind that the [country] pre-filter filters out all the countries. So if you’re doing a country-specific search like “how to * in France,” the filter will delete all keywords. In that case, just delete [country].
Next Month: Building Authority (and Backlinks)
Stay tuned because next month I’ll tell you the niche! In month 9, I will also reveal the website itself. It’s hard to believe how fast five months have gone by. It seems like yesterday that I registered the domain and set up the hosting for this project.
As for the website, my plan is to continue building links with a mix of HARO outreach and guest posting by Matt Diggity’s Authority Builders (personally, I think their link building services offer great value for the money).
Building topical relevance and domain authority are two important goals for the year. I want this site to be harder and harder to compete with as time goes on, and two of the best ways to achieve that are through great content and strong links.
Metrics Over Time
After seeing early signs of growth, I published 22 new posts in February, bringing the total number of posts published on the site to 57.
I’ve set a minimum of 6 posts per month for this website, and I don’t necessarily intend to post more and more each month. My time and money are focused on another project in March, so I’ll likely post less.
|Date Checked||March 10, 2022|
|Avg. Position (Google, USA, Mobile)||14.60|
|Avg. Position (Google, USA, Desktop)||14.73|
|Positions in Top 3 on SERPs||13 (+8 Month-over-Month)|
|Positions in 4-10 on SERPs||16 (+13 Change Month-over-Month)|
|Positions in 11-100 on SERPs||18 (+9 Month-over-Month)|
Did you notice the sting? That’s what I wanted to see, now that the indexing is going in the right direction.
|Time Period||February 1, 2022 – February 28, 2022|
|Avg. Engagement Time||1m 01s|
|Engaged Sessions / User||0.63|
|Pageviews / Published Post (PPP)||31.57|
I’ve finally excluded all of my team’s visits in Google Tag Manager. So what you’re seeing is 100% organic traffic from Google Search, Google Discover, and Bing.
On February 20, there was a jump in the number of visitors. We got significantly more visits to the home page and the paginated archives.
I suspect that a competitor came across the website via the SERPs and became “curious.”
If that truly is the case, the race is on! 🙂
And since the website was picked up for Google Discover, it drove some traffic my way:
|Time Period||February 1, 2022 – February 28, 2022|
|Total Revenue Since Start of Site||$0|
|Total Revenue YTD (2021)||$0|
Of which $0 from display adsOf which $0 from affiliate commissions
|Revenue / Published Post (RPP)||$0|
Who I Am
Thank you for reading (or scrolling?) this far.
Since 2007, I have been building, buying, investing in, and selling websites. I’ve been in and out of this business, sometimes full-time, other times as a side hustle. Wherever life takes me, I somehow seem to find my way back to this game.
How do you know you can trust me?
I have experienced pandas and penguins. I owned Facebook pages with millions of likes back when Facebook pages brought traffic, and earned passive income from niche sites before it was cool (back then we called ourselves “webmasters”).
More recently, I started a website under a new domain name in August 2020 that reached 88,000 monthly page views and a DR of 10 in Ahrefs in August 2021. Here’s a screenshot of that hockey-stick growth, with a few bumps along the way, that everyone likes to tell you about:
Since, monthly traffic has increased by 15-20%, and revenue (display ads and affiliate programs) has grown at about the same rate.
I am a Certified Ezoic Expert, an Ezoic Premium Publisher, and a member of Ezoic’s Premium Accelerator Program.
I am not the most public person on earth, and I prefer privacy to the spotlight. However, if you like what I have to say and want to get in touch with me, you can do so on my website AskDim.com (ask as in “ask me a question”).
what about use lighthose google chrome plugin to check URL not only for performance check-in but also for instant indexing?
Hey there, David,
Thanks for stopping by!
I use Lighthouse in Chrome’s DevTools (right click > Inspect > Lighthouse) to check for performance scores and SEO best practices when I’m making update to my sites themes, especially if they’re custom themes or child themes.
It’s basically a local and more comprehensive version of Google’s online PageSpeed Insights tool. I think these are a must to give your site’s users a good experience and for Google to see your site as well-built and performant.
I haven’t heard of/come across an option to use the Instant Indexing API from there, though 🙁
your tip for indexing is gratefully acknowledged, just working through inspecting them now.
Coincidently I am in the same niche and I only found this case study after doing a backlink analysis on your niche site and finding this case study. Thre are some gems in this case study.
Can you please guide me on how you excluded your team from Google Tag Manager to have a “clean” chart in Google Search Control and Google Analytics?