11 Ways to Get to Know Your Competitors from the Competition Tab

Lana Rafaela
Updated on

The first rule of business is to know your competition. The second is to learn from them. And when it comes to competitor research in LowFruits, there’s no place like the Competition tab.

Today, I’ll show you 11 ways to get to know your competitors in LowFruits.

Let’s dive in!

#1 Signals: Who Are Your Competitors?

Once you land in the Competition tab, start with the crucial question: who are my competitors? 

Are they affiliate websites?

Are they shops?


The ‘Signals’ column will show you.

Using the Signals filter is a great way to get a lay of the land, i.e., understand what types of websites work best for the SERP.

In my case, I’ve looked for competition for the keyword “leather sofa.” Most of my competitors are either shops or affiliates.

#2 How Are Your Competitors Making Money?

Next, I want to know how my competitors make money from their sites.

You’ll see icons in the main view, but you can also filter by monetization methods:

It looks like most of my competitors are either shops or affiliates. Some use ads to monetize.

When I dig in deeper, I can evaluate how well-suited my business idea is to the niche.

When it comes to sofas, it’s a no-brainer that affiliates and shops are making money.

But what happens with more complex seed keywords like “financial planning apps for couples?”

Still a lot of affiliates but fewer shops.

#3 How Much Traffic Do Your Competitors Get?

If you’re a LowFruits subscriber, the Competition tab will show you how much traffic your competitors get.

Pay attention to the keyword traffic.

Generalized keywords like “sofa” won’t give you the same conversion value out of each visit.

Low search volume keywords are rich in intent; people ready to buy use detailed searches.

#4 Discover Top Performers You Can Outrank

What if you want to find easy keywords in a competitive niche?

If you’re subscribed to one of the LowFruits plans, use the ‘Top Performers’ filter.

The Top Performers filter shows websites with Domain Authority below 20 and high traffic. 

If a website with low DA gets high traffic, look closer. Their content might be better, or they’ve found profitable low-competition keywords.

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#5 Find Easy Keywords Your Competitors Target

Click on the keyword number in the right-hand column to see the keywords that rank in the top 10 spots.

You can see weak spots (positions in which they’re ranking) and the search volume.

Based on this competitor, I’d check out their content, the SERP, and identify why it’s ranking high.

Then, I’d create something even better.

#6 What Are New Websites Doing Right?

If you see a new website (not older than three years) that’s ranking, put on your thinking hat. What are they doing right?

Filter by ‘Age’ to find websites that aren’t older than one or three years:

Then, analyze the new websites in your space:

  • What’s their Domain Authority?
  • What’s the website type?
  • How are they monetizing?
  • How much traffic do they get?
  • Which keywords do they rank for?

One of these new websites in my leather sofa niche is 11 months old. They’re already getting over 500k monthly visits, ranking for “are leather couches better for dogs.”

Clicking through to their keywords, I see a weak spot: a 20-DA website ranking in the first place.

#7 Established Websites’ Secret Formulas

You can find keywords all competitors are ranking for in the Competition tab. And while your small, top-performing competitors are a goldmine of easy keywords, analyze your bigger competitors’ keyword profiles.

Pro tip: Focus on the keywords with weak spots. The more green and blue apple icons, the better!

It seems Amazon is the king of long-tail searches for my leather sofas.

For every established website in your Competition tab, look at their keywords and leverage weak spots.

Pay close attention to established websites that fit your niche.

For example, Amazon sells everything. But Wayfair focuses on home decor, so I’ll spend more time researching their keywords to find low fruits.

#8 Spot AI-Content Websites

AI-content websites don’t set out to increase their Domain Authority with quality content.

Instead, they find extremely low-competition keywords (often targeting People Also Ask questions) and use AI to generate content.

Find them by filtering for Top Performers or Domain Age.

You’ll spot them because they try to answer every possible question.

But, because they use AI-generated content, it’ll be much easier for you to outrank them with good blog posts.

#9 Evaluate Your Competition’s Content Quality

Are your competitors writing comprehensive guides to the topic, or are they getting by with blog posts and AI-driven content?

Analyze their content and pay attention to:

  • Intent – Are they producing product pages (transactional intent) or longer content (informational intent)?
  • Length – Are they creating short blog posts or in-depth guides?
  • Tone – Do they have a distinct tone of voice?
  • Substance – Are they covering every possible question about this topic?
  • Structure – Does their content cover that keyword in depth? Do they create guides with FAQs?

It’s easy to outperform AI content websites. But with legitimate competitors, analyze other SERP results to identify content gaps they’re plugging.

Check out social media to find questions your audience is interested in.

Create comprehensive guides with clusters.

#10 Weak vs. Strong Website Ratio

Perform a macro analysis on your niche:

  • How many websites are established with DA higher than 20?
  • How many new websites rank well?
  • How much traffic are new and low-DA websites getting?
  • Are you in a mature niche or a new one?

There should be at least 5 websites with low Domain Authority that rank well to know that you can compete as a new website. 

If there are many, study their content and SEO approach. You’ll need to out-do them with even better content. 

If 99% of your competitors are established websites, focus on low-competition keywords.  

Finally, take your niche maturity into account. With mature niches, you’ll need more creative or more comprehensive content.

With new niches, focus on comprehensive introductory content and answer questions that your competitors haven’t covered.

#11 Different Stages – Different Competitors

As you grow, your competitor pool changes.

In the beginning, focus on Top Performers and other low-DA competitors.

As your topical authority grows with keyword and topic clusters, you’ll unlock more profitable keywords. Your competitors will become websites with 50 or 60 Domain Authority.

Finally, you’ll be ready to take on the big wigs.

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