How to Use LowFruits Clusters
Get and analyze keyword clusters faster in LowFruits.
You may have already spied the “Clusters” tab in your LowFruits dashboard.
Today, I’ll show you how clusters work and how you can use them to rank faster.
Let’s take a look!
What Are Clusters in LowFruits?
LowFruits clusters are groups of related keywords.
They’re a keyword cluster if the keywords share at least 40% of URLs from the main keyword’s SERP.
Let’s say your seed keyword is “leather sofa.”
Once you analyze the keyword ideas, LowFruits will show you clusters – topics related to the main keyword.
My search got 7 clusters:
If I click through on the “are leather sofas comfortable” cluster, I’ll see the three cluster keywords.
The main keyword in the cluster is the one that gets the most search volume.
How Are LowFruits Clusters Created?
The criteria are the URLs shared with the main keyword.
You’ll see a percentage sign next to each keyword in the cluster.
This shows similarity, i.e., how many pages in the main keyword’s SERP also rank for other keywords in the cluster.
Both searchers want to see the same thing.
Why Should I Use LowFruits Clusters?
In general, clusters attract more traffic to your website.
When you target multiple keywords with the same content piece, you won’t just rank for the primary keyword.
You’ll rank for each keyword in the cluster.
Searchers love comprehensive resources. No one really wants to go back to the SERP. Covering a topic in-depth increases your topical authority.
In LowFruits, you can export all the clusters for your seed keyword.
So instead of forming clusters manually (and wasting a lot of time), you get everything you need in one place.
Clusters Prevent Keyword Cannibalization
If you create dedicated pages for similar keywords, you could face the so-called keyword cannibalization. This means you’re essentially competing against yourself (both of your pages rank for the same term). Unfortunately, as a result, neither page will rank as well as it should.
If you have very similar keywords (and you see their SERPs are similar), consider targeting the entire cluster with one page.
How to Use LowFruits Clusters
Once you’ve analyzed your keyword ideas, visit the “Clusters” tab to see all the clusters you can target.
You can download all the clusters as an Excel sheet. You’ll see:
- Main cluster keywords
- Additional cluster keywords
- Search volume
- # Weak spots
Analyze Your Clusters
How much traffic could you get if you target the cluster?
You’ll see the total search volume for the entire cluster.
If you want to see volumes for each keyword, check your LowFruits dashboard:
The second thing you want to look at is the weak spots (apple icons).
If you own a new website, pick the clusters with many weak spots that rank in prominent positions.
Blue apples mean that forums and user-generated content rank for the keyword.
Green apples show low-authority websites.
Learn from them. If there are results from a forum with answers that are thirteen years old, they’re doing something right.
The clusters that don’t have weak spots will be greyed out in the list.
Check who your SERP competitors are.
Click the bullet-point icon to get a quick glance at website types.
For example, my “are leather sofas better than fabric” cluster keyword has a lot of shops and affiliate websites:
On the other hand, if I ran an affiliate website and the SERPs were mainly shops, the keyword may not be worth targeting. Searchers want shops – not recommendation websites, which leads me to…
Keyword clustering tells you a lot about the shared intent.
SERPs show you which websites the searchers want to see when using these keywords. If shops are ranking for the cluster, it’ll be harder to rank with a website that’s not a shop.
Find clusters that match your website type.
Affiliate site? Focus on clusters that target informational intent like “are leather sofas comfortable.”
Shop? Focus on clusters that target transactional intent like “3 piece reclining leather sofa set.”
Sanity-Check the Clusters
Make sure the keywords in the cluster aren’t so similar that they become interchangeable.
For example, “leather couch” and “leather sofa” might share over 90% of results, meaning that Google understands they’re the same thing.
Check the similarity percentage and SERPs. There’s no need to stuff them into the article; Google will get the gist.
How to Use Clusters to Create Content
Finally, use clusters to create your content strategy. You’ll quickly increase your topical authority with comprehensive content.
Headings and Subheadings
Use the main keyword as the H1 heading and turn secondary keywords with lower search volume into H2 and H3 headings.
- H1 post title: Are leather sofas comfortable?
- H2: Are leather sofas more supportive?
- H2: Are leather sofas durable?
- H2: Are leather sofas better than fabric?
With additional keyword ideas, this will quickly become a good, comprehensive article.
If you think one cluster keyword deserves a separate piece, go for it! Just check the SERPs and understand the searcher’s intent first.
Then, create internal links between the two articles.
Add Other Topic Ideas
Not all keywords will be in a cluster. So, once you have your cluster, brainstorm and add other keyword ideas to your article outline.
Not all keywords will be in a cluster. Analyze and add other keywords to your content. Filter by modifiers or questions to find keywords that match the cluster intent.
You can search your original keyword ideas by adjectives like “comfortable.”
Then, analyze them and see which ones also have good weak spots to leverage:
Filter by modifiers like ‘For’ and ‘Vs’ or Questions to find other keywords that match your cluster intent.
Clusters: Highways to Targeted Content
Ultimately, LowFruits clusters help you create targeted content faster and identify topics to include in your articles.
All you have to do is visit the ‘Clusters’ tab.
And instead of targeting keywords separately, you’ll create comprehensive content searchers will love.