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Search volume data affects your SEO. It’s in every keyword tool. And yet, we rarely ask: where does it come from?

Two trillion searches per year, yet the keyword tool is still telling you this keyword has zero search volume. Should you target them anyway?

The higher the search volume, the fiercer the competition. But even if you’re in a hyper-competitive niche like insurance, CBD, or cryptocurrency, there are easy keywords you can use to grow your authority.

All epic journeys start with a single step. In SEO, your first step is your seed keyword. Today, I’ll show you how to choose great seed keywords that generate plenty of keyword ideas. Let’s dive in! 👇 What Is a Seed Keyword? 🎯 Seed keywords are the baseline search terms explaining your topic. They allow you to […]

Searchers want to find all the information they need in one place. Google rewards it, so we – the SEOs – meet their needs with topic clustering. Today, I’ll explain how you can use keyword and topic clusters to increase your rankings. 👇 What Is Keyword Clustering? Keyword clustering is an SEO method in which you 🎯 […]

Keyword tools are a tremendous SEO asset. But with over 8 billion Google searches every day, keyword tools won’t show you all the keywords you need. When you consider that keyword tools also display search volume 0 for keywords people use (albeit sparingly), you’re left with gaps in your SEO strategy. The solution? Add Google […]