Traffic to the case study website kept increasing in February (the fifth month of this experiment). During the last 30 days, I’ve seen: 436 clicks (80% increase compared to January) 15.5k SERP impressions (101% increase) Average CTR: 2.8% Average SERP position: 14.2 Google Discover also picked up the website. And even though Google Discover traffic […]
All epic journeys start with a single step. In SEO, your first step is your seed keyword. Today, I’ll show you how to choose great seed keywords that generate plenty of keyword ideas. Let’s dive in! 👇 What Is a Seed Keyword? 🎯 Seed keywords are the baseline search terms explaining your topic. They allow you to […]
Searchers want to find all the information they need in one place. Google rewards it, so we – the SEOs – meet their needs with topic clustering. Today, I’ll explain how you can use keyword and topic clusters to increase your rankings. 👇 What Is Keyword Clustering? Keyword clustering is an SEO method in which you 🎯 […]
Keyword tools are a tremendous SEO asset. But with over 8 billion Google searches every day, keyword tools won’t show you all the keywords you need. When you consider that keyword tools also display search volume 0 for keywords people use (albeit sparingly), you’re left with gaps in your SEO strategy. The solution? Add Google […]
January was a good (and fourth) month for the case study website. In the span of one month, the website received: 242 clicks (185% growth compared to December) 7.69k SERP impressions (161% increase compared to December) Average CTR: 3.1% Average SERP position: 13.1 With a new website, these increases are exactly what you want to […]
In December 2021, the site received 85 clicks and 2.94k impressions on Google, and 16 clicks and 216 impressions on Bing. The average CTR and average position on Google SERPs were 2.9% and 13.9, respectively. From the creation of the website, the Google Search Console graph looks like this: On Bing, the average CTR was […]