Visa processing concierge website includes Lowfruits to keyword research SOP

Constantine runs a visa processing concierge website that uses LowFruits to de-duplicate keywords from his list of thousands and publish 1000 articles.

I asked him if he would like to participate in a Q&A session, and he agreed.
So, here we are.

In this guest post, you will learn:

• How he utilizes LowFruits to help make his keyword research easier
• Why he targets keywords that have a search volume of less than 10
• Why he uses a long-tail keyword strategy
• His top 3 tips for effective keyword research when using LowFruits
• and a lot more!

1. Can you share a little bit about your background and what you do?

I’ve been in the affiliate marketing industry since 2009 and used to sell white label SEO services to SEO agencies. Now I run a visa processing concierge.

2. Can you provide us with some info on your main website, its primary objectives, and the results of your SEO efforts?

Visasforfuture.com is a sustainable tourist visa concierge. We help travellers with their tourist visas and, for every product sold, we plant a tree.

We started in April 2023 and are currently in the google dance. There’s no impressive results to show other than 400 visits/day from GoogleBot and 300 impressions/day.

3. Utilizing LowFruits in Keyword Research

3.1 1 How have you incorporated LowFruits into your keyword research process?

We added LowFruits to our keyword research SOP. I find it useful to de-duplicate with low fruits rather than by hand, as we can have spreadsheets of a few thousand keywords easily.

3.2 How do you come up with seed keywords or topics to search?

We write about all and any topic that’s visa related for a broad depth and breath of topics covered. We only cover keywords that we can sell so no keywords about “retirement visa” for example.

3.3 Do you filter down and target specific keywords? Which filters do you mainly use?

I don’t filter down.

3.4 What range of search volumes do you typically target in your keyword selection?

All

3.5 What are you looking for in the weak spots?

None

3.6 Do you focus on maximizing the use of keywords in a particular topic before moving on to the next?

No. Term Frequency is not a ranking factor nowadays.

4. Content

4.1 How many articles have you published using LowFruits?

We publish 200 articles/week and are at about 1,000 articles on the site.

4.2 How long did it take for those articles to start ranking?

Usually 3-6 months but we’re still in the google dance.

4.3 Do you use AI / hire writers / write yourself / other?

AI assisted with writing staff of 10 or so.

5. Tips and Strategies

5.1 What are your top tips and strategies for effective keyword research using LowFruits?

This long tail keyword strategy is a tried and true strategy. I first learned it on WickedFire back in 2011 or so.

Basically, if you go for 0-10 search volume keywords, there’s no competition there and it’s a great way to gain traffic soon, when your site is new.

5.2 What advice would you give to someone just starting out with keyword research using LowFruits or keyword research in general?

1. So, in the grand scheme of things, low fruits is an OK keyword research tool that helps save time with de-duplication.
   
   The old-school method of checking if two keywords are duplicates, by viewing their SERPS in two separate incognito browsers and comparing them, is no longer needed with clustering. That really saves time in keyword research.
   
   
2. The tip to target keywords with 0 volume is also a good old-school trick too. If it was really 0 volume on the keyword, how would Google know that the keyword exists?!
   
   It’s because the volume wasn’t zero. The volume was just too low to be counted on the function that counts keywords.
   
   The function that lists keywords defines a user in a different way, hence how volume can be 0 while the keyword is shown. I’ve gotten 500 hits/month from 0 volume keywords before.
   
   
3. If you’re going for such a long tail strategy, check with other people in your organization like customer service to see what other questions people have.
   
   You might find topics that aren’t even in keyword tools but your core audience needs that content.

Final Thoughts

Is there anything else you’d like to share or any final thoughts on keyword research?

In the SEO community, people stress finding keywords and writing but, if you want to run a business, you need to re-evaluate your content every year to see if it should be updated or not.

You also need to check what your competitors are ranking too because, if the qualitative test (humans) shows that your content sucks, sooner or later the quantitative checks (the algorithm) will figure it out.

SEOs tend to be very narrow minded and don’t realise that qualitative checks are more important in the long term.

This isn’t SEO but content marketing. If your content is no good, no one wants to read it. Then that’s how your site’s valuation goes to 0.