LowFruits Case Study Site, Month 11: Future Plans and Revisiting Old Content
August was a good month for Barbehow.
The website had 20,000 page views and made $327.15.
(That’s 1k impressions and $60 less than July, but I’m not worried—July 4 was a great day for BBQ. I predicted the possible drop in last month’s case study update.)
Since barbecue is an all-time favorite holiday activity, I expect a Labor Day spike in September.
On the Road to ROI
In the past 75 days of monetization, the site has brought in $812.13.
I’ve invested roughly $5,700 in content and $300 in link building, so the website is slowly starting to recoup the investment.
It’s a marathon, not a sprint, but all the indicators show we’re going in the right direction!
So, this month…
It’s Time to Revisit Old Content!
For the rest of the year, the content plan will focus on:
- Keywords that can bring in more traffic
- “Best X for Y” posts
All to bring in more affiliate revenue to the site.
Since we’re almost at the end of Year 1, I will soon go back to the October 2021 posts to do a content audit:
- How are the posts doing?
- Do any posts need to be rewritten?
- Do I need to expand some posts?
- Which posts might need to get deleted?
(For my websites, I like to use the Ahrefs content audit as a template.)
Why You Should Update Your Website’s Content
💡 Updating your website’s existing content is an underestimated growth opportunity.
If a batch of articles is 9-12 months old, fire up Google Search Console and see how each performs:
- Duds that missed search intent and aren’t getting any visitors? -> Rewrite or delete.
- Articles that rank for terms you didn’t originally think of? -> Expand them.
Do this consistently for every batch of articles that matures for 9 to 12 months, and you’ll boost your site’s organic traffic on a budget.
LowFruits Tip of the Month
Have you recently run a report for seed keywords in LowFruits, but you’re not sure which keyword to create content for first?
Take a look at the “Clusters” tab.
The “Clusters” tab groups together the different terms that people use to search for the same thing.
💡 Create content for the clusters with the most keywords and the highest number of low-hanging fruits (apple icons).
What About Year 2 Updates?
Many of you emailed me ([email protected]) asking if the case study will continue into the second year and, if so, what my goals for next year are.
Honestly? I don’t know yet.
I launched this website almost a year ago to show you that you can use LowFruits to create a website that will make you money by the end of the first year.
We’re pretty much there.
Yes, I have a portfolio of websites and invest in them as assets. Behind them is a roster of freelance writers and agencies—and a set of practices that, together, I call a media business.
If you had started this website, you might as well have written the articles yourself as a side hustle. And that side hustle would have brought in three hundred plus bucks per month.
Every month, passively.
It’s a good way to earn extra income and, with consistent hard work, maybe even earn a living.
So, tell me: what would you want to see next?
Metrics Over Time
|Time Period||August 1, 2022 – August 31, 2022|
|Avg. Engagement Time||1m 01s|
|Engaged Sessions / User||0.57|
|Pageviews / Published Post (PPP)||163.93|
Source: Google Analytics
|Date Checked||September 9, 2022|
|Avg. Position (Google, USA)||16.14|
|Top 3||65 / 122|
|Top 10||97 / 122|
|Top 30||104 / 122|
|Top 100||107 / 122|
|Time Period||August 1, 2022 – August 31, 2022|
|Total Revenue Since Start of Site||$812.13|
|Total Revenue Year to Date(2022)||$812.13|
|Monthly Revenue||$327.15, of which:|
$312.61 from display ads$14.54 from affiliate programs
|Monthly Revenue / Published Post (MRPP)||$3.27|
Source: Ezoic, Amazon Associates
Who I Am
Thank you for reading (or scrolling?) this far.
Since 2007, I have been building, buying, investing in, and selling websites. I’ve been in and out of this business, sometimes full-time, other times as a side hustle. Wherever life takes me, I somehow seem to find my way back to this game.
How do you know you can trust me?
I have experienced pandas and penguins. I owned Facebook pages with millions of likes back when Facebook pages brought traffic and earned passive income from niche sites before it was cool (back then, we called ourselves “webmasters”).
More recently, I started a website under a new domain name in August 2020 that reached 150,000 monthly page views and a DR of 26 in Ahrefs in May 2022.
Here’s a screenshot of that hockey-stick growth, with a few bumps along the way and followed by a plateau, that everyone likes to tell you about:
I am a Certified Ezoic Expert, an Ezoic Premium Publisher, and a member of Ezoic’s Premium Accelerator Program.
I am not the most public person on earth, and I prefer privacy to the spotlight. However, if you like what I have to say and want to get in touch with me, you can do so on my website AskDim.com (ask as in “ask me a question”).