7 Best Rank Tracker Tools (And Why You Should Use One)
Gabriela Jhean
Staying ahead of the SEO curve and competition requires knowing where you stand.
But manually tracking keyword rankings? No thanks.
Dive in as we explore the 7 best rank tracker tools to automate your progress and watch your rankings climb in real-time.
Table of Contents
Best Rank Tracker Tools
1. LowFruits
LowFruits is a game-changing SEO tool for keyword research and SERP analysis. It helps you identify low-competition keywords that are easy to rank for.
It also has a built-in Rank Tracker that makes monitoring your keywords a breeze.
Plus, it’s super quick to set up.
You just enter your keywords (up to 100 for Standard subscriptions and 500 for Premium) and domain. Then, adjust the settings to your country, language, and device type. You’ll also pick the fetching frequency (daily, weekly, or monthly).
Rank Tracker will generate a report with your tracked keywords, and over time, you’ll start to get historical ranking data like the example below. The user interface is very beginner-friendly.
You’ll get an overhead view of which keywords have improved, decreased, started ranking, or stopped ranking.
You can also expand any of the keywords to see historical position tracking.
As a visual person, I really appreciate this feature. It allows you to quickly understand a keyword’s overall performance since you started tracking.
You can also review the Top SERPs, which are the top 10 organic results for that specific keyword.
Overall, LowFruits’ Rank Tracker is extremely user-friendly and intuitive. A new SEO could grasp its features in no time, while advanced SEOs will also appreciate the ease of use.
LowFruits Pricing: Rank Tracker requires a LowFruits subscription, which starts at $249/year with 100 keywords tracked daily.
2. SERPWatcher by Mangools
SERPWatcher is part of the Mangools suite of SEO tools. It’s a powerful rank-tracking solution with a clean design and beginner-friendly features for staying on top of your keyword rankings.
Tracking is simple: enter your domain (or a competitor’s) and the keywords you want to track. You can also import keywords from a spreadsheet or from Mangools’ KeywordFinder tool.
Then, click Start Tracking, and you can:
- Customize weekly or monthly reports.
- White-label your reports.
- Share interactive reports.
- Use tags to organize your keyword tracking.
Beyond rank tracking, SERPWatcher provides additional insights into your website’s SEO performance. You can view keyword distributions, position fluctuations, and more.
SERPWatcher Pricing: SERPWatcher starts at $29/month with 50 keywords tracked daily.
3. Semrush
Semrush is a favorite among SEO professionals and digital marketers for a reason. It’s the Swiss Army knife of SEO tools, and rank tracking is no exception.
Here’s what makes Semrush one of the best rank tracker tools:
- Comprehensive Position Tracking: You can track your rankings in three search engines – Google, Bing, and Baidu.
- SERP Features Rankings: In addition to traditional position tracking, Semrush also shows which of your keywords rank with SERP features.
- Competitor Insights: Explore competitors’ ranking keywords and see position changes over time.
- In-Depth Reporting: Get insights into monthly search volumes, estimated organic traffic, keyword difficulty, and more. Colorful charts and graphs make digesting data a breeze.
Another huge benefit of Semrush’s Position Tracking tool is that it integrates with Google Analytics and Search Console. This ensures data is accurate and up to date.
Plus, if you’re already using Semrush as your main keyword research tool, it means you don’t have to jump around to other platforms. It puts everything in one place.
Semrush Pricing: Starts at $139.95/month with 500 tracked keywords.
4. Ahrefs
Like Semrush, Ahrefs is another well-known SEO platform with a host of features. It has the typical keyword research and competitor analysis tools alongside a powerful SEO rank tracker.
To start using the rank tracker, all you have to do is enter or import your keywords. (You can also connect Ahrefs to your Google Search Console account.)
Next, add the countries for which you want to monitor rankings.
You’ll also be given the option to add up to 10 competitor URLs.
Ahrefs will then automatically pull the following data:
- Search engine rankings
- Average keyword position
- Change in position
- Traffic for your keywords
- SERP features
- And more
Overall, Ahrefs is one of the best rank tracking tools due to its comprehensiveness. It has a ton of data, features, and reports to cover all your ranking and SEO needs.
Conversely, it does come with a slight learning curve for beginners.
Ahrefs Pricing: Starts at $129/month with 750 keywords.
5. SE Ranking
A more budget-friendly option for an all-inclusive SEO platform is SE Ranking. It’s about half the cost monthly compared to Ahrefs and Semrush, and you get a lot of similar features.
Their SEO Rank Tracker was designed with teams in mind, making it a great option for small agencies.
Like Semrush, you can track rankings on Google and Bing. You can also track them on Yahoo and YouTube, which is great for clients with video content.
In addition to ranking positions, you’ll also get the following keyword insights:
- SERP features
- Traffic forecast
- Content score
You can also keep a close eye on competitors and follow their rankings. This is a great way to see how your competitors perform for the keywords you’re targeting and identify new content opportunities.
SE Ranking Pricing: Starts at $52/month with 500 keywords tracked daily.
6. All in One SEO [WordPress]
The next two rank tracking tools are designed for WordPress users.
All in One SEO AIOSEO) is a leading SEO plugin with over 3 million active installs. It empowers website owners to manage their SEO directly from WordPress.
One of its standout features is the Search Statistics module, which integrates with Google Search Console.
This module offers one-click access to keyword rankings and key SEO metrics. The dashboard provides a comprehensive look at this data, with visual representations of metrics and Google ranking positions.
In addition to tracking keywords, Search Statistics also allows you to track your content’s performance. It shows you when a page starts to decline (also known as content decay), allowing you to pivot your strategy as necessary.
AIOSEO Pricing: To access Search Statistics, you’ll need an Elite plan, which costs $299.60/year.
7. MonsterInsights [WordPress]
Rounding out our lineup of the best rank trackers is MonsterInsights.
This plugin simplifies keyword tracking by integrating Google Analytics within your WordPress dashboard. This functionality eliminates the learning curve associated with Google Analytics, allowing you to view all your data from one central, beginner-friendly place.
When you open the Search Console Report, MonsterInsights displays your website’s top 50 Google search terms and their average ranking positions. You’ll also get valuable SEO metrics like clicks, impressions, and clickthrough rates for each keyword.
This data can help you discover keywords that are on the brink of ranking on the first page of Google.
For example, in the screenshot above, I’d be curious to see which page is ranking for “email list analytics.” It’s currently averaging position 13 on the SERP. If it were my website, I would ask myself: “What could I do to improve this content to increase its average position and get it onto the first page?”
SEO is in the details, and monitoring your content’s performance is critical to improving your website rankings.
Luckily, MonsterInsights makes finding these ranking opportunities easy.
MonsterInsights Pricing: Starts at $99.60/year with 50 Google search terms.
Why You Need a Rank Tracker
You’ve seen the tools, but maybe you’re still on the fence. After all, those monthly subscriptions add up! But trust me, a dedicated rank tracker is worth its weight in gold.
Here’s why:
- Save Time and Effort: Manually tracking keyword rankings in spreadsheets is tedious and time-consuming. A rank tracker automates this process, freeing you to focus on other important SEO tasks.
- Identify Ranking Opportunities: Rank trackers provide insights into which keywords are performing well and which need improvement. This allows you to quickly identify low-hanging fruit and prioritize your optimization efforts.
- Track Your Progress Over Time: See how your rankings change over time and understand the impact of your SEO strategies. Visualizations like graphs and charts make it easy to identify trends and patterns.
- Monitor Your Competitors: Keep tabs on your competitors’ rankings and identify new keyword opportunities. Understanding their strategies can give you a competitive edge.
- Maximize ROI and Justify Your SEO Budget: Regular ranking reports are a powerful tool for demonstrating the value of your SEO efforts to clients or stakeholders. Showcase how your rankings have improved with concrete data. Numbers speak volumes!
The Bottom Line: A keyword rank tracker is an essential tool for anyone serious about SEO. By automating keyword tracking and providing valuable insights, it empowers you to make data-driven decisions and achieve better results.
Best Rank Tracking Tools: Your FAQs Answered
What is an SEO rank tracker?
An SEO rank tracker is a tool that monitors and reports on your keyword rankings. They provide valuable insights into your website’s visibility and performance in search engines, allowing you to track the effectiveness of your SEO efforts.
Why should I use a rank tracker?
Rank tracking is crucial for SEO because it helps you:
1. Monitor the progress of your SEO efforts.
2. Identify opportunities to improve visibility.
3. Analyze and outperform competitors.
4. Measure the effectiveness of your SEO.
5. Increase traffic from organic search.
How do I use a rank tracker?
While every rank tracker tool is unique, here’s a general process that applies to most:
1. Enter your domain and target keywords.
2. Choose search engines and locations (if applicable).
3. Track rankings over time and analyze competitor data.
What is the best rank tracker?
Some of the best rank trackers include LowFruits, SERPWatcher, and Semrush. All in One SEO and MonterInsights are also great options for WordPress users. All these tools make it easy to monitor your rankings and gain insights for improving your online visibility.
Final Thoughts
Rank tracking software is an indispensable tool for monitoring daily rankings in search engine results pages (SERPs). They streamline the process of tracking keyword performance, saving you valuable time to focus on what matters most: your business.
We hope you found this article helpful. For further reading, here are 10 common SEO mistakes small businesses make and 9 SEO secrets to unlocking more traffic and revenue. Enjoy!
